Mac professionals will benefit from dramatically improved graphics performance and productivity with the announcement of the NVIDIA® Quadro® K5000 for Mac Pro systems.Based on NVIDIA Kepler™ architecture -- the world's fastest, most efficient GPU design -- the Quadro K5000 for Mac is the most powerful professional-class GPU ever for the Macintosh, delivering unprecedented visualization and computation capabilities for designers and digital content creators.

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Sony has expanded its XDCAM HD422 product line-up with the PMW-50 SxS Field Gear and the PMW-150 50mbps HD422 handheld camcorder equipped with 3x Full HD 1/3-inch Exmor™ CMOS sensors and a 20x zoom lens. These two new products strengthen a range that has proven ideal in terms of flexibility, performance and image quality for all broadcast HD productions.

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Sony have announced that its next-generation Optical Disc Archive storage system will start shipping across Europe from October. The system, which provides guaranteed intergenerational compatibility and ultra-reliable long-term storage, is at the heart of Sony's vision to create a complete archiving solution for broadcasters, motion picture companies and production houses.
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At the International Broadcasting Convention 2012 (IBC), September 7 to 11, 2012, Autodesk, Inc., (NADSAQ: ADSK) will show off the latest version of the Autodesk Smoke 2013 professional video editing software pre-release trial. Since announcing the new Smoke earlier this year, Autodesk has been closely collaborating with thousands of editors working in broadcast, cable and corporate video to guide the development of the software. IBC will be the first public viewing of the pre-release trial version 4.
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Following the initial debut of the company's PIX 220 and PIX 240 audio/video recorders, Sound Devices, experts in portable audio and video products for field production, reveals its newly upgraded PIX recorders at IBC 2012 (Stand 8.D74). Available this September, the PIX 220i and PIX 240i feature five-inch IPS-based LCD panels, with accurate color rendition and consistent off-axis viewing response.
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Blackmagic Design have announced a second model of the Blackmagic Cinema Camera that features passive Micro Four Thirds lens (MFT) mount, so customers now have an even greater choice of lens options when shooting. The new Blackmagic Cinema Camera MFT model supports any Micro Four Thirds with manual iris and focus, and is also easily adapted to other lens mounts such as PL via third party adapters.
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Atomos, creator of award-winning field recorders Ninja-2 and Samurai, as well as the
small, but perfectly formed, Connect converters, announce the Ronin portable Recorder/Player/Monitor at IBC 2012. Ronin is a smart solution for both fixed-facility and on-location production.

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The Tiffen Company, a leading manufacturer and distributor of award-winning accessories for the still imaging, video, motion picture, and broadcast markets, is now shipping the Lowel Blender 3 Light Kit. This new kit combines three color-changing Lowel Blender LED fixtures.
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